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Best ways to find trending products to sell on Amazon

Best ways to find the trending product to sell on Amazon
Haseeb Zafar


If I may ask, why do you want to find the trending product to sell on Amazon?

Or more precisely.

Why do you want to start an Amazon FBA business? The realistic answer is that you want to fulfill consumer demands, and in return, you get the money. The greater the degree to which your product satisfies market demand, the more of it you will sell and the more money you will make. That’s fantastic, right? The clincher, though, is this: There are now millions of products in Amazon’s huge marketplace from countless categories, subcategories, and even sub-sub categories. Each one appears to provide something that will appeal to customers. So now you’re probably wondering: why, out of all the options out there, would anyone buy my products?

This is why it’s getting difficult to find trending products to sell. Sometimes I am amazed at the fact that the keywords “trending product” or “best product to sell on Amazon” are so popular. The simple fact is that you cannot sell trending products.

  1. That trending product is already in the eyes of many sellers, and if it’s on Google, half of the world’s sellers may have launched that product.
  2. You cannot compete with those competitors with big reviews.

For example, Maybilline products are considered trending products in the beauty and personal care niche. Can you even think of selling it?

Trending products of Maybelline

Of course not. Because the brand is so well-established and popular with a wide audience, your similar product launch is like a needle in the haystack. And that’s why you will end up with nothing.

If that’s the case, there’s no point in actively seeking “Trending products” or “best selling items.” 

However, it could be that the goal of your search isn’t to sell similar products but rather to learn how competing companies satisfy customers. It’s a journey to learn about the market and locate any weak spots in the product. Just listening to the stories of other vendors, especially those who have had success with the same or similar items, can be a great source of information. Let’s go off on this blog adventure together to help you come up with ideas for new products.


10 top selling tips to 10X your sales in 2023

Trending Product Categories on Amazon 

If you want to discover what’s selling best on Amazon, you need to start by figuring out what categories are hot right now and learning why people are gravitating toward certain categories. While it’s true that a product category is lucrative for some sellers but not for others, But there are several that always have room for growth. Let’s figure them out.

Health and Wellness 

Health and Wellness - trending products to sell on Amazon

Why it’s trending

Demand for health and wellness products such as exercise machinery, nutritional supplements, and cosmetics has skyrocketed in recent years.

Why You Should Choose This Category

Consumers who prioritize their health are more likely to shell out cash for wellness aids. It’s an appealing sector because of the high rate of prospective repeat purchases.
Moreover, 80% of new Amazon sellers are targeting this category because it’s evergreen.

Home and Kitchen

Home and Kitchen categories

One of the most popular categories on Amazon is home and cooking. In this category, new goods are always coming out, from appliances to cookware to furniture. Keep an eye out for things made from eco-friendly materials like bamboo or recycled plastic, as many people are looking for them to use in their homes.

Why it’s trending

As more people started cooking at home, sales of kitchen tools, cookware, and eating accessories went up. Also, making improvements at home is an ongoing process. More and more people are interested in eco-friendly products and practices. Because of this trend, sales of eco-friendly house and kitchen items have gone up. 

Why You Should Choose This Category

Since the kitchen is often the center of a home, this is a steady-performing category with a lot of niche possibilities. You can also find a wide range of products that are in demand all year, which gives you the chance to sell the same item more than once.


Electronics - trending products to sell on Amazon

As fast as technology changes, so do the styles in the electronics section of Amazon. People want to buy things that make their lives easier and more effective. Smart speakers, products that can be turned on and off with your voice, and virtual reality headsets are all very popular right now on Amazon. As new technologies come out, new ideas for products in this area will come along with them. So, make sure you know what’s going on in tech and what’s new.

Why It’s Trending

Gadgets, headphones, and other tech items are always getting better, which appeals to people who are proficient with technology.

Why You Should Choose This Category

Electronics have a wide range of customers, and keeping up with the latest trends can help keep sales steady.

Toys and Games

Toys and Games - Trending products to sell on Amazon

Toys and games have always been popular, especially among younger generations. Right now, there is a lot of demand for toys that kids can play with and have fun with. Over the past few years, educational toys like coding kits and STEM-based games have become more popular. Board games, plushies, toys, and collectibles are also popular items.

Why It’s Trending

Families turned to toys and games as a way to have fun, which led to more people wanting educational toys, board games, and puzzles.

Why You Should Choose This Category

Trends like giving gifts for holidays and birthdays make this area profitable all year.

Fashion products

The industry of fashion is one that keeps shifting and developing new trends. These days, shoppers want to make sure they’re decked out in the hottest clothing, footwear, and accessories. Fashion trends right now lean toward athleisure, striking jewelry, sustainable materials, the latest in footwear, and daring designs. Find products that stand out from the crowd on Amazon by selecting those with innovative designs.

Fashion products in trending products on Amazon

Why It’s Trending

The fashion sector attracts trend-setters because it swiftly responds to shifts in consumer preferences and seasonality.

Why You Should Choose This Category

Customers are always on the lookout for one-of-a-kind garments and accessories, as fashion is a means of self-expression.

Sports and Outdoor

Sports and outdoor - trending products to sell on Amazon

People are always on the lookout for new ways to get in shape and maintain an active lifestyle. Fitness gear, high-tech running shoes, thermal water bottles, camping gear, and yoga accessories are some of the most popular items in this section right now. Consider options that provide both luxury and practicality.

Why It’s Trending

 Products like exercise equipment, camping gear, and sporting items are in high demand due to the growing popularity of outdoor activities, an increased focus on health and wellness, and a taste for adventure.

Why You Should Choose This Category

The seasonal nature of this market and its appeal to adventure buffs make it versatile.

These widely-followed fields exhibit regular patterns. However, the popularity of some products that are currently trendy may decline. That’s why knowing how to monitor Amazon’s shifting bestseller lists is so important.

Read More: 10 Most important lessons to learn before starting your Amazon FBA business 

Ways to find trending products to sell on Amazon 

The more you know about how to find trending products on Amazon, the better it is. In the end, it all rests on what you know. So, we’ve talked about different ways based on our 8+ years of experience. If you do them, you will get good results.

1-Explore Amazon’s Best Seller List 

Explore Amazon's best seller's list

This is one of the most direct and trustworthy ways to find trending products on Amazon. The Best Sellers list shows the most popular items currently available in different categories. To make the most of it, consider the following:

  1. To get started, head over to Amazon’s Best Sellers page (amazon.com/Best-Sellers) and pick a category that matches your  specific areas of interest. 
  2. You can narrow your search by clicking on the “more” button next to each category. This is important because categories can have their own trends.
  3. You may learn more about the items that are featured in the Best Sellers list by clicking on their product listings. Pay attention to the bestselling products’ descriptions, reviews, and pricing tactics.
  4. Make use of third-party tools to keep tabs on the sales of products that often top rankings. By looking at historical data, you can learn about the durability and seasonal changes of a product.
  5. Find your competition on the Top Sellers list. Find out what makes them sparkle by checking out their product descriptions, prices, and ratings and reviews left by actual customers. Try to find ways to set yourself apart from the competition.
  6. Take note of the phrases and keywords used in the titles and descriptions of best-selling products. You can use this information to enhance PPC advertising and optimize your own product listings.
  7. Read customer reviews of the best-selling products to find out what makes them beneficial and what makes them awful. You may use this information to make more informed decisions about what to sell and how to advertise it.
  8. Don’t limit yourself to a certain category. Look into multiple categories that fit the requirements of your Amazon business. Because trends can change a lot from one category to the next.

2-Dig into Amazon new releases

In the same way that you thoroughly examined Amazon’s best seller list, you may also explore Amazon’s categories by clicking through its various tabs, such as “New Releases,” “Movers and Shakers,”, “Most Wished For,” and “Gift Ideas.” 

The product that I discovered on the page labeled “New releases” was one of my products that I recently launched. Searching each category in “new releases” is the greatest approach to find products, as they have just been released. 

In the same way, check out the page on Amazon called “Movers & Shakers.” It highlights items that have experienced large price increases in the last day. You can use this to spot unexpected shifts in the market.

3-Conduct strong keyword research through third-party tools 

YES, you have already conducted keyword research by checking Amazon’s BSR and Amazon’s new releases pages. But keyword research via third-party tools like Helium 10 or Jungle Scout is much more important than a manual search. Believe it or not, your keyword determines your products’ worth and whether you are going to select them for sale.

That’s why I prefer you to use Helium 10. You can do product research, keyword research, competitive analysis, product targeting, and even apply different filters. This third-party tool has additional functionalities for product research, keyword research, marketing, and listing optimization.

Conduct keyword research on Helium 10

So, whatever tool you employ, the results will be even more crystal clear. Based on customer demand and sales trends, you can use the information these tools provide to choose the best products to keep in your Amazon store.

4-Keep checking Google trends 

Google trends to find the trending products to sell on Amazon

You can learn about future product trends with the help of Google Trends.. You can learn about customer tastes this way. Google Trends also allows you to examine the rise and fall of numerous keywords at once.

  • Google Trends lets you look at trending search terms by typing in related keywords or product categories.
  • Compare multiple keywords to find out which ones are popular right now.
  • Check out product trends in different regions and countries. This can help you figure out which products are popular in certain places.
  • Look through the “Related queries” and “Related topics” sections to find popular related search terms and topics.  These can suggest product ideas or complementary items to sell.
  • Also check seasonal patterns of products.

The tips above will help you keep up with the latest trends in products to sell on Amazon. Make sure your Amazon store is always full of new and interesting products. If you do some digging and keep an eye on the Amazon market, you can find the products that are likely to do well before they become popular. This gives you an edge in the market and helps make sure that your Amazon business will keep doing well.

As far as determining which criteria an Amazon seller should use to select the product, we have already discussed those criteria in detail in the blog below.

Most popular items to sell for substantial profit in 2023

Last but not least….

As an Amazon seller, it’s important to know what’s going on in the market. Analyzing customer reviews and sales history, looking at Amazon’s best-seller list, researching related keywords, and keeping an eye on what competitors are doing as well as Google trends are all good ways to find products that are trending on Amazon.

We know that it’s hard to find the best products because you need extensive expertise and knowledge. So, don’t forget to talk to the experts at eComFist. They can help you find the best product to sell. With our help, you’ll have all the information and tools you need to take over Amazon. Don’t miss the boat! Just contact us and reserve your boat. 

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